Partners Healthcare
Partners HealthCare is a Boston-based network of physicians and hospitals that includes Brigham and Women’s Hospital and Massachusetts General Hospital, two of the world's best. While no one doubted the high quality of caregiving at Partners hospitals, some local lawmakers, lobbyists and key influencers saw the organization as expensive, aloof and content with the status quo. To change that, we brought to light a handful of timely stories that began to help public sentiment catch up with the progressive work Partners had been engaged in all along. We matched those stories with photographer Martin Schoeller's iconic portraiture to put a face on the people keeping Partners on the leading edge of care.
