Fisher-Price

One of the accounts that I managed at JWT Hong Kong was the regional account for Fisher-Price. Over a couple years we consistently developed the brand and marketing presence for Fisher-Price throughout the Asia Pacific (APAC) market all under the “Best Possible Start” Brand umbrella. Working closely with the client who was located in Hong Kong, we created campaigns and assets in English, which were subsequently adapted across the region from China to South Korea, Indonesia to Vietnam. Here’s a brief overview of some of the work we created.