Chez Pinkita
Chez Pinkita is a testament to the power of creativity in altering the destiny of a business. Thanks to the magical application of the colour Pink, what was once a struggling laundromat, is now @chezPinkita, a contemporary creative retail space where Art & Design meet to offer consumers a delightful one of a kind experience.
Creative thinking using the colour Pink has enabled this business to expand from a singular stream of revenue (Laundry) to multiple streams of revenue (Laundry, Pink Drink, Pink Candy, Pink Toys, Pink Mystery Bags and more) to fashion spread photoshoots, product collaborations and music videos, let alone it has become a landmark of the Mile-end neighbourhood in Montréal, where people come from all over the world to take photos and expand the reach of this business through organic word of mouth.
